Prodej, informace: Petra Malinová | | +420 608 757 064

Protection of personal data

We handle personal data in accordance with the legal regulations of the Czech Republic and directly applicable European Union regulations, in particular with Act No. 101/2000 Coll., on the Protection of Personal Data, as amended by Act No. 480/2004 Coll. and in accordance with the provisions of Article 13 of Regulation (EU) No 2016/679 of the European Parliament and of the Council of 27 April 2016, the General Regulation on the protection of personal data on certain information society services and on the amendment of certain laws, as amended. In the following rows we will show you how and for what purpose we process your personal data and who may be the processors. This information is important, so we hope you will find the time and read it carefully.

Who is the administrator of your data?
You consent to PENCO spol. s ro, ID No .: 00664405, with registered office at Oderská 333/5, 196 00 Praha 9 Čakovice, registered in the Public Register kept by the Municipal Court in Prague, Section C, Insert 970, in accordance with the Personal Data Protection Act and Regulation GDPR handled personal information as administrator based on the conditions below.
What data do we process as administrators?
Obtaining a product

Name and surname
Telephone number
Email address

Account registration

Name and surname
Password in hash
Telephone number
Email address

Other indirect data

IP address
Cookies (for the purpose of offering relevant content just for you and making it easier to browse web pages)
Learn about the version of the browser and operating system to ensure that your site is properly displayed

When does not need to give consent to the processing of personal data?

We may process your personal information without your consent for the following purposes only:

Performance of a contract to provide a service or product
The fulfillment of the legal obligations that result from us from generally binding legal regulations.
Processing within a legitimate interest (eg direct marketing, security and life protection).

For what purpose do we manage personal data and how long?

The data may be used for business and marketing purposes, ie to maintain a database of users of the website and to offer goods and services, for the duration of the legal reason for this processing and the use of personal and other data. In other words, we collect your personal information to make use of our services and inform you of news. Learn more about the purpose for which we manage individual data by location.

Product Order - We may process your personal information when ordering goods or services without your explicit consent for the purpose of performing the contract, that is, for the purpose of delivering goods or rendering services. In addition, we may process these data in order to comply with our statutory obligations (in particular registration duties, archiving of tax documents, etc.) and for the purpose of protecting our legal claims.

Account Registration - We manage your personal information with your consent to enable you to access, manage and manage your user account on this website. Account management helps you to make your purchases or use of our services easier or offer discounts in connection with a loyalty program. We manage the data for a maximum of 10 years or until withdrawal of consent.

Newsletters - We manage personal data to send business messages, including product offerings and our direct marketing services. We are authorized to use your e-mail address without your explicit consent to receive commercial communications relating to our goods or services similar to those you have ordered from us. Subscription to newsletters can be revoked in any business message in the footer using the link "Unsubscribe" or similar.

We manage the data for a maximum of 5 years or until withdrawal of consent.

Identification and addressing data can be used in accordance with the so-called legitimate interest in the creation of internal statistics. Anonymized outputs from these statistics are used to improve our services, including user and marketing behavior analysis.

We process your personal data obtained through cookies based on your consent (which you can grant by web-based confirmation after you have been alerted to the use of cookies and have had the opportunity to become acquainted with these Terms of Use). We are authorized to process personal data obtained through cookies even if you continue to use the web interface even after you have been notified of the processing of this personal data. We use personal data obtained through cookies for the purposes of user support, the improvement of our services, including behavioral analysis users and marketing.

All personal data provided for the above purposes are provided on a voluntary basis and consent is expressed by means of an active interaction (ticking) of the box with the consent for processing or legitimate interest. You can revoke data processing at any time via e-mail

What other third party services do we use?

In order to gain feedback on our services or products and their further promotion, we also use the following third-party services that can collect personal data and work within the scope of the processing contract or the current addendum for their processing.

Heureka - Validated by customers
Purchase satisfaction is ensured by Heureka via e-mail questionnaires within the Customer Verified Program where our e-shop is involved. We send you every time you buy us if within the meaning of Section 7 (3) of Act No. 480/2004 Coll. about certain information society services, you will not decline to send our business communications or withdraw your previously granted consent. For sending questionnaires, evaluating your feedback, and analyzing our market position, we use the processors who are the operator; we can transfer information about purchased goods and your e-mail address for these purposes.

In order to improve our visitors' visitor browsing, we use Smartsupp's third-party application to provide online chat and support for our customers. By using this site service, you may be able to store your personal data as a third party party, including, s.r.o., Tax ID No. CZ03668681. Use of this service and the provision of data is entirely voluntary. See the terms of use for more information.

How are my data protected?

We make every effort to protect all personal data we process, against their escape or theft. For this reason, we restrict their handling, copying, transferring or accessing them only for the essential purposes for which you have given us consent or where this purpose is defined by law. In addition, our website has an HTTPS protocol (valid SSL certificate) for encrypted web-user connections, minimizing the possibility of theft of personal data during the data transfer (registration, logging in, form submission, etc.) Websites are located on secure servers of ACTIVE 24, sro IČ: 25115804, with registered office at Sokolovská 394/17 186 00 Praha 8, registered with the Municipal Court in Prague, Spis. No .: C.51029


Who has access to personal data?

The processing of personal data is carried out by the Administrator in the sense of the ZOOU, but the personal data can be processed by the processors also for the Administrators:

Software Provider ANT studio s.r.o., Company ID: 29113229, registered at Slovanská alej 2182/30, 326 00 Plzeň, registered with the Registry Court in Plzeň, Section C, Insert 25698.

Alternatively, we may authorize other processors of personal data or person (for example, carrier or other person involved in the performance of our contract and our obligations), but only to the extent necessary to fulfill the contract. We do not pass on any personal data to any other person. Personal and other acquired data are fully secured against misuse. Personal data will be processed in electronic form in an automated manner or in a printed form in a non-automated manner. Your personal data will not be transferred to countries outside the European Union.

What are my rights in relation to the protection of personal data?

Ask us for information about processing your personal information.
Ask us for an explanation regarding the processing of your personal information.
Ask us for access to these data and let them update or fix them.
Request a deletion of this personal information.
Request data transfer.
The right to be informed about a personal data breach in certain cases.

You may at any time lodge a complaint regarding the processing of your personal data or the failure of the GDPR administrator to discharge its obligations to the Supervisory Authority. The Supervisory Authority is the Office for Personal Data Protection in the Czech Republic, headquartered at Pplk.
Sochora 27, 170 00 Praha 7,


In accordance with the provisions of § 89 of Act No. 127/2005 Coll., On electronic communications, we hereby inform you that our web sites use so-called cookies for their activities. Cookies are small text files that can be used by websites to make the user experience more effective. The law states that we may store cookies on your device if they are strictly necessary for the operation of this site. For all other cookies we need your permission. This site uses different types of cookies.

Some cookies are placed by third-party services that appear on our site. Standard web browsers (Internet Explorer, Mozilla Firefox, Google Chrome, etc.) support cookie management. Within browser settings, you can manually delete, block, or completely disable each cookie, block it, or allow it for individual websites only. For more detailed information, please use the help of your browser. If your browser uses cookies, we will assume that you agree with the use of standard cookies on our server.
What are the Cookies?

In general, cookies, or temporary files stored in a browser, can be divided into two types. Those that are stored only for a short time and on the web or e-shop serve to facilitate its use (eg memorizing the goods in the basket, the product visited, closing the pop-up window, etc.). These temporary cookies allow you to store information when navigating from one website to another, eliminating the need to re-enter some data.

The second type of cookies is stored for a long time (for example, several weeks to months). These cookies help to identify your computer when you visit our website repeatedly. However, they do not allow you to identify yourself as a specific person. Long term cookies allow us to better personalize our site and offer you relevant content or advertising for you. Collected data is completely anonymous and we can not link it to any other data.

How do we use Cookies?

Functional cookies - Cookies needed to help make the website useful for basic features such as site navigation and access to secure sections of the website. The website can not function properly without these cookies.

Analytical Cookies - Statistical cookies help website owners understand how visitors use websites. They are collected anonymously and help to improve websites.

Preferential cookies - Preferential cookies allow a website to remember information that changes how the website behaves or what it looks like. For example, it's the preferred language or region you're in.

Marketing cookies - Marketing cookies are used to track visitors to websites and data is used by our advertising partners. These companies can use data to offer relevant and personalized ads. For this type of ads, we use the services below, in which the segmentation of users is based on common features. This data can not be associated with a particular person.

SEZNAM.CZ, a.s. (Sklik).
Google (AdWords)

How to Disable or Erase Cookies?

If you do not want to use cookies or delete their content, which websites have saved on your visits to different websites and portals, you can use the guides for each of the most commonly used browsers below:


Updating privacy policy

We can continuously modify or update your Privacy Policy. Any changes to this Privacy Policy will become effective upon their publication on this site

These conditions become effective on 01.06.2018.

Last updated condition was 01.06.2018